A popular local nightclub DJ decided it was time to stop popping bottles, and find clients who recently popped the question. Our goal was to create a website that had the potential to tap into a new brand of wedding clientele.
Attracting a specific subcategory of couples who would appreciate a nightclub like vibe for their wedding.
We wanted to DJ website that replicated a nightclub like atmosphere that was already hinted at with the branding material Hoffis Entertainment had already chosen.
In order to sell an experienced based service, we wanted to trigger memories from last weekends debauchery. From the moment you land on the website we transported visitors to the middle of the dance floor for a VR like experience.
Hoffis Entertainment had no interest in pandering to the bride with a pinterest board full of light and bright wedding inspo. By committing to a darker color palette, the client's website was committed to attracting couple who want to dance like no one can see them.
