MFNS Tech, Inc. want to be known as "Stewards of the environment". Much of their exposure has been a result of the greater good their product could help the world realize and the associated PR from this potential. Instead of selling the financial benefits outright, we elevated this narrative to the forefront of our web strategy.
MFNS Tech, Inc.
Nano Tech for Our Oceans
Glenview IL
Project Details
Web Design
Branding & Identity
Logo Design
Marketing
SEO
Project Summary
MFNS Tech, Inc is a nano tech company focused on creating a better planet to live on. Their first goal? Developing and introducing their OHM sponge product industries and government agencies dealing with water contamination issues.
The Challenge
Creating a brand that was true to their humanitarian belief system, as well as allowed them to grow as the product line expanded.
Our Approach
We wanted to create brand identity that was modern, professional and approachable. We created a design system that utilized a aqua-turquoise gradient throughout the website and branded material, giving the brand a modern, green appeal.
The logo we designed was the result of few revision session. Each team member had a distinct vision for the direction they wanted to see the logo go. We were able to pick an element from each person while still keeping a simple yet memorable logo.
